From a Coffee Shop Conversation to 17 AI Workers

Last year, I grabbed coffee with my friend Marcus. He runs a small web design studio—just him and a part-time developer. Good clients, solid work, steady income.

But when I asked how business was going, he laughed and pulled out his laptop.

His process: Pick a business. Google their website. Open it. Scroll through every page. Check if it's mobile-friendly. Look for SEO issues. Take screenshots. Write notes. Then craft a personalized email explaining exactly what he could fix and why it matters.

Two hours. Per lead.

And most of them never replied. The ones who did? Maybe 1 in 20 became clients. Which meant he needed to research 20 businesses just to maybe land one project.

I watched him tab through browser windows, copying URLs into his spreadsheet, and something clicked.

Every single step he was doing—finding businesses, checking websites, spotting issues, writing emails—was pattern recognition. The exact thing AI is built for.

Marcus looked at me like I'd suggested magic. But I knew it was possible.

Six Months Later

I'd built the first version. It was rough—crashed constantly, missed obvious issues, wrote emails that sounded like a robot having a stroke. But the core worked.

Marcus was my first tester. He pointed at the screen: "This says their mobile menu is broken. Is that real?" We pulled up the site on his phone. The menu button did nothing.

"And this screenshot—it actually captured the problem?"

It had. The AI had found an issue in 90 seconds that would have taken him 15 minutes of clicking around to discover.

That's when I knew we had something.

What It Became

Today, Minty runs 17 specialized AI workers. Not one jack-of-all-trades model—seventeen focused agents, each doing one thing exceptionally well.

One finds businesses. One captures screenshots. One checks mobile responsiveness. One analyzes SEO. One scores accessibility. One writes subject lines. One crafts the email body. And so on.

The result? Analysis that used to take Marcus two hours now takes under two minutes. And the quality is better—because AI doesn't get tired at 4pm on a Friday, doesn't skip steps when it's hungry, doesn't miss issues because it's thinking about something else.

Every lead gets the same thorough, consistent review. Every email references real issues the AI actually found on that specific website. No templates. No guessing. Just data.